For the most part of what I've seen, most industrial products even today aren't primed. If you buy say a new electric motor, it's straight grey or black paint. Nothing more nothing less. My Craftsman 26" stack I bought back in the early 00's is straight black paint with no primer under it that I can tell under the chips.
In my backyard/hillbilly testing through the years, paint on products that aren't necessarily handled on a regular basis (and some that are, check out heavy equipment as well) straight paint on well prepped and cleaned bare metal surface can last quite awhile. Heck some of my 'one day wonder' paint jobs have held up really well considering the very little prep work that went into it. A good case in point would be a Wilton vise I aquired awhile back. there was no paint left on it when I got it, I hit it with a wire brush very quickly, shot some starting fluid on it to clean it off, reached into my spray paint cabinet, and used the first color I grabbed hold of. It's been used a lot since then and still looks presentable.
I'm not saying that if you are restoring something to not use primer. By all means I DO know it will help with the longevity, but for giving something a spruce up quick and fast, most times I don't take the time for it.