Vikings are great, as are Precision Twist drill bits.
Drill bits labeled "cobalt" can be a lot of different things. While all cobalt bits do have cobalt in them, there's no way to know how much cobalt is actually in the alloy they use. As you would expect, you often get what you pay for. Cobalt bits are also generally more brittle than high speed steel bits, which is particularly a problem with smaller bits. I mostly drill metal, any my go-to bits are all high speed steel. They do just fine on most metals and they don't break on me as much. I save the cobalt bits for hardened material (which would include stainless if I'm doing a job requiring a lot of holes).
A good strategy is to get a good, not great, set. Then, as you break them or they get dull, buy great bits as replacements. Over time, the ones you use the most will be high quality. I'm a *huge* drill snob, but the truth is while most people get a lot of use out of a high quality 3/8" bit, they don't need to blow a bunch of money on a 23/64" bit.