I think if you placed a nailer between the joists at the first 4 foot tape joint/seam it would be just as strong as hanging horizontally. The only place that this seems to be an issue is when hanging rock on a ceiling. It tends to sag when you do that. If you took a 2 foot by 2 foot piece of sheetrock out of a sheetrock panel I don't think you could tell where the top or the side of it was. Sheetrock, like concrete, has compaction strength and no shear strength, (which is why they put steel in it) so by putting some cat walks for nailers at the tape joint you would increase its shear strength.
When I do finish my walls I will place 4x8 panels of plywood of some sort along the bottom 4 feet, so I can hang anything I want along it and not worry about punching holes in it or moisture, etc. I have 10 foot walls So I would do 4x8 sheet at the bottom and then buy 12 foot rock panels and cut them in half.