I use the Snap On high strength 1/2" ratchets (36 teeth) because when you are using a 1/2" ratchet you are probably putting out pretty good. That was how the Craftsman raised panel teardrop got me injured. I don't particularly think the Snap On ratchets feel so much better than anything else. It just comes down to trust for me. I really think they are made with good metal and a strong design, and not to a $20 price point. I don't know what the *** thing is about. Maybe the new double 80 design, or something. It sure isn't the 700 and 800 series Snap On ratchets I have. Maybe it is just somebody needing more or better ***. I just don't get that analogy/comparison.
I had a Mac Tools labeled Proto Big Dawg that I never really used. It just didn't feel that smooth to me for a fine (52), was heavy, and I didn't need it, so it got sold. I have a SK round head 1/2 and 3/8 that doesn't seem bad for a backup. They're actually pretty fine, too (also 52 I think). I like the Craftsman Next Generation alright so far, for a fine (60), but haven't got much time into them. They're too heavy, to be honest, but at least the head is thin. I like the Craftsman round head fine tooth with the built in spinner. They feel good, aren't too heavy, and are sort of fine (45). They are a really good compromise, unless you need a really thin ratchet, at which time the Proto design is great and light, but generally too coarse to use in the fine space that the head will fit (24 tooth in 3/8). I could go on all day about the 50-100 different ratchets I've owned, but it would just take space and add nothing. The thing you will find about ratchets is that they are all a compromise. Too thick, too coarse, too weak, and on and on. The double 80 Snap On ratchet is something I really want to try. I think they could really have a winner in strength and versatility. For me, that could allow me to dump a few ratchets that I rarely use that are clutter until I need them. I hate to try them, though, for fear that I'll want to buy them all. I wouldn't need to worry about a fine not being strong enough or vice versa.
When I try a new SO, if it somehow does compare to ***, I'll apologize to Merk.