With the Stanley Black & Decker conglomeration .....
We got here a MAC bit set
<a data-flickr-embed="true" href="https://www.flickr.com/photos/ccassan/49739953412/in/datetaken-public/" title="MAC / FACOM Bit Set"><img src="https://live.staticflickr.com/65535/49739953412_e5650cbc9e_b.jpg" width="850" height="1024" alt="MAC / FACOM Bit Set"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>
Open it up and you're greeted with Facom stamped bits and bit holder (some bits are missing from the whole set).
<a data-flickr-embed="true" href="https://www.flickr.com/photos/ccassan/49739082883/in/datetaken-public/" title="MAC / FACOM Bit Set"><img src="https://live.staticflickr.com/65535/49739082883_cd0a0e762d_b.jpg" width="1024" height="576" alt="MAC / FACOM Bit Set"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>
The product development team at Facom always comes up with cool designs when it comes to product packaging. In this instance, on the back side of the shell, there's these tabs that are used to aid in lifting the bits off its holder
<a data-flickr-embed="true" href="https://www.flickr.com/photos/ccassan/49739082983/in/datetaken-public/" title="MAC / FACOM Bit Set"><img src="https://live.staticflickr.com/65535/49739082983_d3ca3ba629_b.jpg" width="576" height="1024" alt="MAC / FACOM Bit Set"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>
Press one up with your finger and it pivots the bit up for easy removal
<a data-flickr-embed="true" href="https://www.flickr.com/photos/ccassan/49739082938/in/datetaken-public/" title="MAC / FACOM Bit Set"><img src="https://live.staticflickr.com/65535/49739082938_57f910d636_b.jpg" width="576" height="1024" alt="MAC / FACOM Bit Set"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>