Sounds like he has a pre-engineered natural gas fireplace. On the units my company installs in our houses, at the bottom of the fireplace, there is a small 3-4" tall metal cavity under the firebox where the gas line and solenoid valves are located. At the sides and rear of this cavity are various knockouts for gas, line voltage, low voltage wiring etc. These can all be sealed.
Combustion air for these fireplaces enters from the front of the fireplace (i.e., the room being heated) and not the holes described above.
Note also, that if your fireplace is not running, then there is not a natural draft from this combustion air source and you could be getting back drafts thru the flue on high wind days. This happens on some of our houses. Even our electronic ignition fireplaces have a pilot light mode which can be initiated to ensure a positive draft and eliminate the back draft on high wind days.
All fireplaces are different, so the recommendation to read your specific manual is spot on.