Seems like he's bashing the used marketplace more then snapon. Poking fun at some of the dreamers out there. His location is "fantasyland." Probably pissed about a deal he found where some guy wanted 20k for a rolling cart with a socket set.
I don't know about you guys, but I wouldn't pay a dime over $475 for that one. Especially considering the condition. If it was a green hard handle however - I might go for $700.