Hi Mike,
There is no need to apologize to me. When you consider that the product is a PVC and not rubber I think the price is very fair. Also when you consider that most websites have included shipping (which runs $50 - $100 per mat and up) I think that also makes the mats a better value. I don’t think many people realize how expensive it is to ship a 10’ roll weighing 154 pounds.
Now if cheap is what you seek, there are a handful of companies like Sam’s Club who take the mat and fold it up and scrunch it into a small box. They save a fortune on shipping so the mats are less expensive.
In my professional opinion this creates an installation nightmare and I would gladly pay the extra money for a mat that is rolled. One other thing is that the manufacturer
http://www.bltllc.com has instituted a MAP pricing program.
The bottom line for me is that the average homeowner can cover his garage in less than an hour for under $1.50 per Sq. Ft. (standard grade 2-10x22 mat from garagefloor.com) .
Justin Krauss
JNK Products, LLC