I've been in several of them and always came away disappointed.
Most of them sell some variation of Slotwall, some cheesy flooring and melamine or MDF cabinets, or the standard Gladiator-style stuff.
There is a place for some of that stuff (in another thread I admit to actually owning some Stack-On stuff - which is even cheesier still) but I think most people would want better stuff in the garage proper.
And though many don't share my opinion on this topic, I don't think you should hang anything on garage walls. Anything, that is, you might mind falling on your cars, which is a virtual certainty in every garage with people in it.
I'd like to see one real retail storefront with really good displays instead of the same old stuff (how many of these stores really believe that people haven't seen the Gladiator stuff everywhere?). For example, why not show a "mechanics garage" with well-designed cabinets from Lista, BaldHead or even the Tec3 system in use in most of the United Auto dealerships (the stores that Roger Penske's group owns). Show the details, and demonstrate where the value-add is compared to the rest of the same kind of stores. Or why not a display oriented towards the collector car hobby with faux finishes to look like old wood, maybe a mural and the front end of a Cobra coming out of the wall? Or another display with a make or model theme (Corvette or Mustang, for example). If you sell the same stuff everyone else does, it becomes a commodity and you then compete on price alone. That is always a recipe for a short tenure in retail, unless you are Sam Walton.
I'd like to see a store with something other than the microscopically thin "epoxy" floor coverings and Race Deck. Why not have a small area with different stone tiles as well, and colored grout?
I'd like to see a store with a consultative approach instead of "here's our line card, and here's what we picked for you from it".
I'd like to see people in these stores involved more at the front end when a garage is being contemplated. How many of us would do ours differently if we had known more? When I did my garage, it was before I even knew of the GJ, and I'm sure I would have benefited from some sage advice from others (although I am pretty happy with how mine turned out).
Whew! This really wasn't supposed to be a rant, but it is a topic I think about when I see the ads for these kinds of stores.
-Will