Probably the same as that home depot gladiator stuff
I suppose it
could be 'the same.' I bought the Gladiator system several years ago, not all the pieces, and I'm perfectly-content with the (diamond plate) looks, the wear/use, and the value. I was in a Ft. Lauderdale Sears just before Christmas, and for some reason all their Gladiator stuff was on-sale, along with some of the Craftsman storage stuff. I mean,
sale, as-in probably 30% of retail! I was going to buy one, but when the cashier rang it up, and I saw the price, I asked her,
"how-many more of these do you have?" I cleaned 'em out at that store. The final calculation was
~30% of full-price. I bought 5 wall cabinets, 4 roll around bases, of which 3 fit perfectly-under a 8 ft Craftsman workbench, to-which I added a 1-1/2" 2 ft X 8 ft wood top covered by a 3/16" piece of steel. I already have a couple steel floor cabinets.
Assuming this has some decent gauge metal, it's priced well, and should be a big seller. My Whirlpool Corp./Gladiator wall cabinets are a bit larger than these 27" X 28" at 30" X 30," both are 12" deep. I suspect this HFT storage line will be very-popular. My Whirlpool/Gladiator wheel casters on the floor cabinets look to-be significantly beefier than the HFT ones, from what I can see in the pics. Whirlpool also has all-drawer floor cabinets while the HFT does not.
If you really-don't like the looks you could always bond another piece of metal to the cabinet fronts, the diamond-plate should provide a lot of 'tooth.' That would be cleaner than screws/nuts or pop-rivets. There are enough suppliers out-there, anyone can find something to appease their aesthetics.