Man...my Google-Fu is generally pretty strong, especially when it comes to historical objects. But I'm having a hell of time with this one---I've done a fairly extensive search of early 20th century business listings, and I can't find a damn thing.
I would say that I'm 75% sure the plaque reads "DYE ELECTRIC & MFG, MODEL 12, BAKER, ORE"...but that doesn't get me very far. Baker was a mining town in eastern Oregon back in those days.
The machine itself looks pre-WWII to me, at least. Are there any markings on it anywhere? Can you make out what the decal to the right of the gauge says?
Really curious if anyone else has insights on this one. Cool press.