Not an expert by any means but I think my mental picture of this is correct.
Yes, the blade is only engaging a short section of material at a time. But that length increases for thicker materials. Imagine the contact length of the blade with the material as the hypotenuse of a right triangle that changes with the angle of the blade, but also the material thickness. If the angle of the blade is invariant, the only independent variable is the material thickness.
So imagine a hypothetical blade at a 45 degree angle (because the math is easy). You are cutting a material 1/4" thick so one side of the triangle is .25", and we know one angle is 45°, so we have enough to solve for the hypotenuse which is .35".
Now imagine we cut 1" thick material on the same shear with the same 45° blade angle. If one side of the triangle is 1", we can solve for the hypotenuse which is 1.41".
So it should be clear that cutting thicker material increases the length of the blade engagement, which necessarily increases the force required to make the cut.
However, we have been ignoring the other side of our triangle (the side perpendicular to the material's thickness) . In our hypothetical 45°-45°-90° triangle, that length is equal to the material thickness. But in reality, the rake angle on the blade is much shallower which results in a much longer third side for a given material thickness. As an extreme example, a shear with a blade angle of only 5° results in a hypotenuse of 11.47" and a third leg of 11.43". In other words, for a 1" thick piece of material, the blade will be engaging the material across a width of nearly 12 inches.
In this example, it's easier to see that if you decrease the width of the material you cut (let's say to just 6"), you will reduce the blade engagement length by nearly half, significantly reducing the force required to make the cut.
So in summary, you have a choice of either reducing material thickness, or material width to reduce the hypotenuse of your triangle, whereby reducing force required to make the cut.