Agreed, look at all of the knashing of teeth over the Icon breaker bar pricing when they appeared.
I think the Icon tools will be similarly priced to Carlyle tools but, that's just my guess
On page 40 of the May Harbor Freight catalog, the icon roto ratchets are listed at the top of the page. Again pricing is much higher than what the Pittsburgh versions went for. An Icon 1/4 roto ratchet is on sale for $32.99, 3/8 is $37.99, and 1/2 runs $42.99. pittsburgh versions are $12.99 for 1/4, $15.99 for 3/8, and $20.99 for the 1/2 drive model. I haven't looked to see how Icon prices compare to SBD Craftsman but, that may be worth evaluating when the complete Icon line is available.
I think the traditional harbor Freight customer will choose Quinn over icon but, time will tell.