Normal price appears to be $99.95, on sale now for $49.99, used my 20% single item and bought one for $43 including tax.
Its bigger and heavier than I assumed it would be, nice solid feel with a heavy rubber coating over most of it. Handle and on/off dial felt a bit sloppy, but I haven't used it yet.
Says it works with regular wire crimps, but WOW the dies seem small vs wire sizes. Comes with 90 day warranty and a set of replacement O rings (says only a tech should replace them though). I'll report back once I do some crimps. Guys in the store say I bought the first and only one they have.