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ID this- is it a Merchandiser?

930dreamer

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Help id- Shure? I'll take either.LOL

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  • Condition
    Used - Good
Wench and table
 

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Private Lugnutz

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Are you thinking of Lincoln? That's the other major brand for large Lube Centers/Workcenters.

Maybe we're all just having a Cool Hand Luke moment, but is there a difference between a work center and a merchandiser? I might have to do some searching. In my lexicon, a merchandiser would be used to sell products in a retail store, or perhaps even a gas station. It might resemble a work area in the sense of having some large flat surfaces and shelves, and perhaps even some chests. But I'm not used to seeing them have doors that customers have to open to remove concealed products. And I'm definitely not used to seeing something fitted for lifting and clamping and tool cabinets and drawers a merchandiser. Or are the terms synonymous with lube type stuff?

Now this...
Wench and table
...makes me picture a buxom lass with a blonde ponytail and a ripped bodice hoisting tankards of ale to raunchy men sitting on oaken benches singing pirate songs. :)
 
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930dreamer

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Are you thinking of Lincoln? That's the other major brand for large Lube Centers/Workcenters.

Maybe we're all just having a Cool Hand Luke moment, but is there a difference between a work center and a merchandiser? I might have to do some searching. In my lexicon, a merchandiser would be used to sell products in a retail store, or perhaps even a gas station. It might resemble a work area in the sense of having some large flat surfaces and shelves, and perhaps even some chests. But I'm not used to seeing them have doors that customers have to open to remove concealed products. And I'm definitely not used to seeing something fitted for lifting and clamping and tool cabinets and drawers a merchandiser. Or are the terms synonymous with lube type stuff?

Now this...

...makes me picture a buxom lass with a blonde ponytail and a ripped bodice hoisting tankards of ale to raunchy men sitting on oaken benches singing pirate songs. :)
I think they're one and the same. Some large dealerships had continuous connected units. I kick myself for selling the Lincoln I had, and everything else.

 
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Private Lugnutz

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I think they're one and the same.
Yes, you're right. For one of those brief uncertain moments I was wondering if it was just collectors conflating the terms (it does happen!), but I just found a number of articles in 40's trade mags extolling the virtues to gas stations, explaining that they "facilitate actual work", but also "merchandise the concept of departmentalized service." The idea being that its white (clean), organized "eye appeal" (in reference to customers peering into a bay) was selling the whole idea of lube (or carb or brake) service.
 
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