To avoid these ads, REGISTER NOW!

Ideas For a Business Name?

thofdahl

Active member
Joined
Jan 31, 2017
Messages
29
Location
Minneapolis, MN
I have been setting up shop and practicing my powdercoating skills over the last few months and have been able to produce pretty consistent results and have started taking small jobs. I am by no means an official business at this point but I do have a non-residential location with quality equipment and would like to start taking on more business. So far I am just advertising by word of mouth and a craigslist ad. I would like to come up with a clever name to attach to my work and hopefully turn into a legitimate business in the future. I offer powdercoating, ceramic coating, and media blasting. Located just outside of Minneapolis, MN and would prefer not to use a generic name like Tanner's Powdercoating or something along the lines of that!

Any ideas are appreciated!
 
To avoid these ads, REGISTER NOW!

bochnak

Well-known member
Joined
Apr 9, 2007
Messages
1,230
Location
Mt. Prospect, IL
I don't have name suggestions however would highly recommend setting up your new biz with google places so people can find you. Also, get a website and have customer reviews on there. All this has helped my small motorcycle repair biz. I started advertising on C-list for the first month and then no longer needed to do so.
 

Stuart in MN

Well-known member
Joined
Sep 8, 2005
Messages
23,114
Location
Minneapolis
My opinion is that business names that are too clever can be a detriment - you want it to sound professional.

That said, a lot of businesses in the old days around Minneapolis took names from the flour milling industry that was such a big deal back then. You can still drive around town and see faded old painted signs on buildings that say "Flour City Welding", or similar. I've always liked that, even though it may not have much relevance today.

edit: I see there's a present day company named Flour City Bending in Big Lake that does tube and pipe bending, they've copied the old Flour City Welding logo for their own.

flour_city_bending_logo.png


http://www.flourcitybending.com/
 

blacksporty

Well-known member
Joined
Oct 24, 2011
Messages
1,248
Location
So Cal
Powder-puff Coating
Powder Coat for U
"name of county" Powder Coating


Think like a consumer and look at what key words they are going to put into google to find you....use those in your name, you will get a lot better natural (free) results that way. Other than that, a name isn't really important just don't have your name as part of the business name. I know a gut with a repair shop named Larry's Independent Auto he does about $80-90K a month in business, he has been trying to sell it but no one wants to buy it because it has his name attached to it.
 

Trainman

Well-known member
Joined
Mar 9, 2007
Messages
362
Location
Apalachin NY
How about some alliteration....like Fantastic Finishes Powder Coating. Or Fabulous Finishes....your parts will look fabulous!
 

Dick in Wisconsin

Well-known member
Joined
Mar 3, 2012
Messages
3,048
Location
Shawano, Wisconsin
Like a previous poster said ... be careful not to get too fancy.

I don't like initials ... RJK Coatings and Media Blasting.

You're going to start out with three services ... powdercoating, ceramic coating, and media blasting.

Will potential customers understand Twin City Coating and Blasting? Will they know a company with than kind of a name potentially does "powdercoating, ceramic coating, and media blasting"?

Those are my quick thoughts.
 

eddieK

Well-known member
Joined
Mar 2, 2017
Messages
695
Location
Nampa Idaho
I have been setting up shop and practicing my powdercoating skills over the last few months and have been able to produce pretty consistent results and have started taking small jobs. I am by no means an official business at this point but I do have a non-residential location with quality equipment and would like to start taking on more business. So far I am just advertising by word of mouth and a craigslist ad. I would like to come up with a clever name to attach to my work and hopefully turn into a legitimate business in the future. I offer powdercoating, ceramic coating, and media blasting. Located just outside of Minneapolis, MN and would prefer not to use a generic name like Tanner's Powdercoating or something along the lines of that!

Any ideas are appreciated!

ACME

WileCoyote bought again and again, no matter what went wrong...
 

jack stand

Well-known member
Joined
Feb 29, 2012
Messages
3,335
Location
Lakes Region Maine
I like post #9
straight forward, you could even drop the name and end in "Company" or "Services"
Someone coming across your business card, an advertisement or c/l, or an existing customer spreading your name in conversation would have very little trouble remembering both the name and the service offered. Good luck with this :thumbup:
You have to earn "word of mouth" free advertisement, but a satisfied, happy customer is your best "referral" and the cheapest advertising you can do!
 
Last edited:
OP
T

thofdahl

Active member
Joined
Jan 31, 2017
Messages
29
Location
Minneapolis, MN
Some solid advice here guys. I understand what you are saying by being very straight-forward with the name. I would prefer to not do the standard "*last name* powder coating." One I just thought of is First-Rate Finishes - powder coating, ceramic coating, and media blasting. Thoughts?
 
To avoid these ads, REGISTER NOW!

Markfothebeast

Well-known member
Joined
Jul 29, 2016
Messages
419
I used to powdercoat in Eagan. I always choose a name that's relevant. It depends on the market you're aiming for.

Sent from my SM-G920V using Tapatalk
 

Nighttrain

Well-known member
Joined
Aug 6, 2009
Messages
2,682
Location
Dripping Springs, Tx
If you were a customer what would you google? Ask some ppl you know if they were to want something powder coated what would they Google. Your business will depend on Google adds. If your not familiar how that works,you as a business pays for words that get googled. You bid on how much each click will cost. So Twin City Powder Coating is four words. To be on the first page of Google those that pay the most for that gets that spot. Each time someone clicks your adds it charges you. You can set a monthly limit. Once you reach it your competitors that bid less go to the top.
 

mitusa

Well-known member
Joined
Dec 24, 2011
Messages
1,994
Location
SW Oklahoma
Some solid advice here guys. I understand what you are saying by being very straight-forward with the name. I would prefer to not do the standard "*last name* powder coating." One I just thought of is First-Rate Finishes - powder coating, ceramic coating, and media blasting. Thoughts?

I'm getting older.....having more and more trouble remembering names....

First-Rate is good, but would be harder for me to think of at any given time.

How about Fab-Finishes????

Good luck with whatever you choose!:thumbup:
 

cbusters

Active member
Joined
Dec 7, 2015
Messages
25
A business that has your name in it is called a "Vanity Business", in that the business's name improves your own self image. Clever names do not belong in a business name either. The description of what you do should be there and then any other identifier a person would consider as a criteria to choose your Company. As in location, price, speed, demeanor, or a well established term like "Acme", "American", or "Patriot". Names do not need to begin with "A" any longer with paper directories being obsolete. Main thing to remember is once you start a business is that it becomes its own entity, like a person separate from you. Name it like you would name a family member. Anything but "Sue".
 

engineer2

Well-known member
Joined
Dec 13, 2009
Messages
11,801
Location
Chicago burbs
Ferdinand Porsche said if you are proud of your company, put your name on it.
Don't name you company based on technology that can change in the future.
Don't name you company based on what you do now, it can change in the future.
Tanner Coating Technology.
Tanner Technology Inc.
 

exmaxima1

Well-known member
Joined
Jun 25, 2011
Messages
6,341
Location
Midwest
Ferdinand Porsche said if you are proud of your company, put your name on it.
Don't name you company based on technology that can change in the future.
Don't name you company based on what you do now, it can change in the future.
Tanner Coating Technology.
Tanner Technology Inc.

I read years ago about a computer program that names companies based on basic parameters. For example, uniting Astronomy with Electronics = "Uranus Hertz".

Maybe they can find a good name for your company as well....
 

csp

Well-known member
Joined
Mar 23, 2010
Messages
5,719
Location
Franktown, CO
Years ago I did business with a powder coater that called his business Taint Paint. :shocking::lol_hitti

The original owner's last name was Taint. At one time it was Taint Paint and Plate but they got out of the chrome plating business and they did custom painting long before powder coating was widely known.
 
Last edited:

padroo

Well-known member
Joined
Nov 25, 2011
Messages
564
Location
Chesterton, In.
It seecs a lot of companies begin with the letter A or have a number at the beginning of their business name so numerical, alpha names and numbers show up first in the list.

AAA Powder Coating Services
 

RivennHewn

Well-known member
Joined
Jun 4, 2011
Messages
10,372
Location
PNW
I learned the hard way, never have a business name that you have to explain.

Think about your 30 second elevator ride explanation of what you do.

Boil it down to the simplest idea. There is your name.
 

Ray Bly

Member
Joined
Feb 19, 2017
Messages
11
My father in law use to build houses, his business name was Bill Ding construction. I thought it was pretty clever.

Atlas coatings ? I always think of atlas as strong.
 
Last edited:

James-W

Well-known member
Joined
Feb 3, 2013
Messages
12,432
Location
Southeastern Wisconsin
I don't see any reason for not using your name as part of the business name. For example, around here we have business names like "Fred's Sharpening Service", Jim's Janitorial Service", "Miller Painting", etc, and all these business owners are doing just fine.
 

cbusters

Active member
Joined
Dec 7, 2015
Messages
25
Having a business with your name on it makes it a bit difficult to sell in the future, unless you find someone with the same name. Exception would be "Bob's Barricades", nobody was named Bob, it was just a joke that happened to work. If you always plan to stay small and then close your doors when you quit then your name will work. Larger businesses that carry on after the original owner seldom have the owners name on them. The question is probably, "What do you want to do with your business in the future"? Wives used to carry their husbands name because they carried no value without it, IE "Mrs. John Smith". When they became more valuable they started using more of their own name "Mrs. Joan Smith". Times change with business names also, I would choose to have my business that I sweated into be able to grow and become bigger than myself and carry on after I was gone. I am more success driven than it will do driven. Good luck in your choice!
 

HWgeek

Active member
Joined
Apr 25, 2008
Messages
37
If I was looking for powder coating services, I would try the name of the city I am in + powder coating.
Also, look at your competitors names, do they stand out or not?

I tend to use acronyms to remember stuff, but that's just me. There are web pages that take words and find acronyms for them.

Don't be too specific in your name, you might and or remove services in the future.

A Blasting & coating technology co.
Aka
ABC technologies
;)



Sent from my iPhone using Tapatalk
 

nes999

Well-known member
Joined
Aug 1, 2014
Messages
1,602
Location
IL
Powder-puff Coating
Powder Coat for U
"name of county" Powder Coating


Think like a consumer and look at what key words they are going to put into google to find you....use those in your name, you will get a lot better natural (free) results that way. Other than that, a name isn't really important just don't have your name as part of the business name. I know a gut with a repair shop named Larry's Independent Auto he does about $80-90K a month in business, he has been trying to sell it but no one wants to buy it because it has his name attached to it.
I agree with the county name Powder Coating. You will have many one off customers. Many will look for something official and professional sounding.
 
To avoid these ads, REGISTER NOW!
Top Bottom