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Ideas For a Business Name?

calif phil

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Concordia KS
Ferdinand Porsche said if you are proud of your company, put your name on it.
Don't name you company based on technology that can change in the future.
Don't name you company based on what you do now, it can change in the future.
Tanner Coating Technology.
Tanner Technology Inc.

I like this. I would probably add Tanner Powder Coating Technology.

I have my first name in my business name and it has served me well.
 
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kbs2244

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I don't like a description of what you do in the registered name.
Save it for an add on.
My "A&J Services"(named for my 2 oldest sons) began as their lawn mowing operation, but it has been at least 5 other things after they out grew mowing.
 

Markfothebeast

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I like the names that get to the point. Acronyms can confuse potential business. "Name Here" Powder Coating". Done.

Than enter your business in to every free search engine, wait about a month, and your phone will be ringing off the hook. I did the free Google one and it worked well. Create a basic but professional website and a couple well made videos of your work. The videos helped a lot with the drywall business I was doing.

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CN Spots

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Apr 21, 2016
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NW Mississippi
I'm with the "Your name Powder Coating" club too.

Tanner Powder Coating is an easy name to remember.

-and as a bonus you may get some accidental customer calls looking for those powder coaters in Tanner, Alabama. :evil:
 

Kev442

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Spec Tacular Finishes

"Custom Coatings to Spec"


This is what my brain came up with overnite.
 

yhprum

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Brisbane Australia
Isn't it the go to start with an A so it comes up at the top of the list (or phone book if anyone still uses them)?

All Powercoating, A1, A+, etc
 

Markfothebeast

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Because of the many different types of painting and coating I'd use the powder coating term in the name. It seems to make it easier. You might get people looking for autobody work with a vague name.

Or you may get police stopping by for powder coated donuts.

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jack stand

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Lakes Region Maine
Some solid advice here guys. I understand what you are saying by being very straight-forward with the name. I would prefer to not do the standard "*last name* powder coating." One I just thought of is First-Rate Finishes - powder coating, ceramic coating, and media blasting. Thoughts?

To me, "finishes" is new age double talk BS and may not be understood by many homeowner/hobbiest/car guy types or anyone not "in the business".
If your selling Powder coating & Sandblasting...........
maybe followed with "by" or "of " (your town, county or state).
"Finishes" does have a fancier sound to it, kinda like the gal at the 7-11 makes the coffee, but the punk at starbucks is a "barista" or whatever new age bs term it is. It's also not the first word or term I'd type in doing a search for a powder coating business.:beer:
 

buddyboy

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kbs is on to something for you.

today no one knows anything about you so you are:

Tanner
PowerCoating and More

2 years from now you'll have some steady customers and people kinda know your name and what you do so you are:

Tanner
Custom Metal Finishing


5 years from now everyone knows you and when they see your sign, they'll say that's a good one:

Tanner
From Start to Finish


you can evolve your brand over the years

as far as it making it more difficult to sell your company down the road because your name is on it ...well I think that is only valid to a buyer that wants a vanity company.

also a few words about your logo:

put some thought into it

what will it look like in color? black and white? on paper? on the internet? on tv? on a billboard? sign? easy to read and ID when it's close up AND far away?

keep you logo unchanged for as long as possible, and when you do update it make SMALL changes

good luck
 

jimreed2160

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Check your local and state licensing requirements. The reason people use their name is often to avoid filing DBA (as in John Smith, Doing Business As) papers and also to avoid lawsuits from the other "Perfect Powdercoats" in another state.

Also google your prospective names. You may be surprised.

Good luck in your new business.
 
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Two Cents

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Apr 16, 2017
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Missouri
I have been setting up shop and practicing my powdercoating skills over the last few months and have been able to produce pretty consistent results and have started taking small jobs. I am by no means an official business at this point but I do have a non-residential location with quality equipment and would like to start taking on more business. So far I am just advertising by word of mouth and a craigslist ad. I would like to come up with a clever name to attach to my work and hopefully turn into a legitimate business in the future. I offer powdercoating, ceramic coating, and media blasting. Located just outside of Minneapolis, MN and would prefer not to use a generic name like Tanner's Powdercoating or something along the lines of that!

Any ideas are appreciated!
Quality Blasting & Coatings
 

LXCam

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Apr 23, 2013
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AZ
Best Powder Coating


Simple and easy to remember. From a physiological standpoint it immediately creates a mindset of quality. And there's no doubting what it is you do.



I've had/have five businesses since the late 80's and coming up with a name has always been difficult. My first contracting business was your typical sounding mom and pop deal. When I incorporated I decided to change it to a very high end technical name which worked wonders creating the mental image. When I started my performance company I decided to have fun with the name and create a different type of mindset which worked like a champ. My current food on the plate business went back to creating the high tech, professional ******** deal once again.

Some will tell you, what's in a name?. Myself as well as other here will tell you everything obviously.

Also like was mentioned and since you're already against it, stay away from using your personal name in it. Ya never know when the day might come and you want or can sell it, being anonymous makes this so much easier to off it. And it makes it easier for you to play it off that you just work there. When folks know you're the boss, it's hard to get past that. When they think you're just an employee you can use that to your advantage.
 
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blacksporty

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Oct 24, 2011
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So Cal
I don't see any reason for not using your name as part of the business name. For example, around here we have business names like "Fred's Sharpening Service", Jim's Janitorial Service", "Miller Painting", etc, and all these business owners are doing just fine.


Try and sell the business in the future with those names.....now if you just want to be self employed rather than own a business, that is different.
 

SuperCat

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Sacramento, CA
Descriptive name is a must, how can potential customers find you?
Personally, I like dealing with small businesses as much as I can, the service is usually so much better, and sometimes you deal directly with the owner.
My name suggestion is something with the word "Workshop" in it, to give the impression of personal attention to detail, quality, pride of workmanship.
How about "Powdercoat and Metal Workshop"?
Good luck with your business. :thumbup:
 

carotene

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May 12, 2015
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Washington, DC
I think it's cool you are asking the community to help name your biz. My advice is to consider whether this is going to always be a small / part time endeavor or if you have bigger ambitions.

If it's the former, stick with a specific/descriptive name that leaves no room for interpretation.

If it's the latter, then I would suggest going broader or generic so you don't box yourself in. If you have ambitions for growth, you have no idea today where your business is going to take you. Your customers and market demand will drive you in unexpected directions. 15 years later you have a full service shop that does much more than blast & coat. Sure, you can change the name at any time, but at the risk of cutting off past clientele.

source: MBA w/ entrepreneurship focus
 

Mike.VA

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Jan 27, 2017
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Virginia (Lake Anna)
I hope you can pick one after all the good suggestions from the crowd. Lots of goods ones given.

When you do select one and your interested in having a logo made, drop me a PM and my daughter who use to be a high powered graphic designer in DC, now lives in Richmond raising three kids, does this work on the side.

She can help you out.
 

vavet

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Mar 6, 2012
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Ashland, VA
I like businesses with some reference to local - the county, town, a river, state nickname, etc.

Dominion Heating & Air
Dairyland Powdercoating
Milwaukee Metalworking

OR
a reference to quality. Imagine yourself getting dragged through the gutters to court:
High Quality Metalworks didn't perform their task.
On-time Powdercoating was late.
You're sending a very subtle message that you are high quality or timely.
You might not fool a judge if it's blatant, but it might buy you a little wiggle room.
 

CudaChick1968

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Jul 1, 2011
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Location
Northwest Tennessee (38230)
I probably won't make a lot of friends with this. I've never been less than honest with anyone and won't start today.

From one in your chosen industry, I say don't pick a name yet. Practice for a few more years on your own stuff and THEN start a real business. There are far too many "powder coaters" in this country who practice on other people's parts and, when the rework outnumbers the new (and happy) customers, they're back to their day jobs in less than a year.

Good luck!
 
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