It's not a conspiracy. It's simple economics.
Dim an incandescent lightbulb below it's nominal brightness, and the lifetime goes up, while the watts/lumen efficiency drops.
You can change the filament resistance to change the light output and lifetime, but the 1000 hour lifetime bulbs are already pretty well optimized for a smooth surface wire filament.
Those 100+ year old Edison bulbs last so long because they are full size and power bulbs that aren't even putting out the lumens of a night light.
Here's an example (with fictional numbers, just to make the point). Take a European 100W 240V incandescent bulb of a 1000 hour rating and plug it into a 120V socket. You'll probably be drawing around 50W, though your light output will be closer to that of a 15W bulb, and your lifetime may be 5000 hours. When you now have to use a light fixture that has 5 of these bulbs burning 250W instead of one bulb burning 60W, to get the same light output, you'll realize that the cost of replacing bulbs is not significant compared to the cost of the power, and that is why incandescent bulbs have such a short life.
Now take that 100 year old Edison bulb and crank up the voltage on it until its light output matches the already lousy lumens/watts ratio of a modern incandescent bulb. It'll sizzle out in seconds. It simply cannot run at those filament temperatures, because the carbon filament is simply not able to do what a "modern" tungsten filament can.
I'm skeptical of these improvements in incandescent efficiency. The last ones I've read about relied on nano-structures on the filament surface, or laser micro-etching, both to I believe increase filament emissivity. While that would allow the filament to run a little cooler while still putting out the same spectrum (which gives a theoretical increase in both efficiency, and lifetime), I suspect that as this surface texture erodes, the bulb will rapidly convert itself to a standard bulb (so a bulb that started out at the brightness of a 60W bulb will soon only be half that bright).
Sounds like this new concept is using a layer on the glass to keep IR inside. Not really that novel a concept. Halogen bulbs already do that do some extent, and even fully realized, there is no way you could get more than a fraction of the ludicrous efficiency gains claimed.
Additionally, the article is full of misinformation, such as an incandescent bulb's CRI being 100 (it is, but with this sort of filter involved, it would no longer be so), or that the CRI of the best LED and fluorescent bulbs are just 80 (not even close, 80 covers some truly awful ****, 96 is easy to find, and 99+ CRI has been available for many years if you wanted to pay for it).