I just blow mine out once a year with a compressor blow gun and the leaf blower. Try to make sure the air is as dry as possible and that you are blowing it OUT, not blowing **** into tiny crevices. Usually welders are around grinder so they pick up metal dust which is conductive and can lead to conductive paths in the welder.
There are some welder restorers and pro repair shops that will wash out a machine with water via a pressure washer. Have to make sure it dries out properly before powering up again obviously. I have never been brave enough to do this though.
I wouldn't worry about spraying contact cleaner on the inside. Maybe a little dielectric grease on the knife switch or other siding contacts, check wire connections and that would be about all. That is one of, if not the simplest welding machine out there, basically just a transformer a cooling fan and 2 switches. Some of the more modern ones are like a computer on the inside.
