I appreciate all the questions and am responding not because I hope to sell you product but more for the benefit of the group. You've managed to raise all sorts of objections/questions in one... two posts, that I face fairly frequently from various individuals so it's sorta convenient to wrap them all up here. Many of my responses will seem somewhat cliche but guess what, cliches are cliches for a reason, its because overtime they have been proven true. So lets begin...
"We’re talking $475 for that + $300 for Grinder + $125 in mask, buckets, squeegee, trowel, etc. paraphernalia. $900." Yep, with shipping it will run you right around $475 which turns out to be $1.90psf. That could be considered on the high side as far as a standard duty solid colored epoxy goes but I am constrained by the fact that we will only be offering our IntegraCoat MPE in 3 gallon kits. Offering multiple sized packaging like we do with all of our Wolverine products drives up cost overall which goes against the main purpose of the IntgraCoat offering which is to provide a budget friendly, pro-sumer product. Also, keep in mind that our 3 gallons of 100% solids (NO VOC's) will net you a theoretical 19.25mils of finished thickness. By comparison 2.8gallons of the "best" **** that HD offers will run you right around $230 per gallon and this is a 96% solids so it's closer to $240 per gal. We're at $138 per gal. and when you have ANY questions about how to prep or apply, we'll be there for you, 7 days a week with the right answers. Try THAT at HD or any number of other stores.
You already purchased the Bosch CSG15 (at $300 that's an excellent deal BTW) so why didn't you just buy from Harbor Freight at about a quarter of that price? Your $900 guestimate woulda dropped to $675 right there. As far as paraphernalia goes, you'd need:
2-3 quality roller covers $13.00
1 roller frame $15.00
2 buckets $10.00
Extension $7.50
Drill mixer $9.00
gloves $5.00
Mask $30.00
Microfiber mop $14.00
Denatured Alcohol $15.00
Hvy Duty paper towels $5.00
Tape $5.00
Pizza / Beer $35.00....

Minus the munchies you're at $129.00 but much of it will have utility beyond this project and some of it you may already have. Also, these sundry items would be needed for any coating that you chose. I didn't price in repairs because I don't know what you're going to need and, again, they would apply to any coating effort.
"I know it’s a “world of difference” from say Behr’s 1-part epoxy, but how much of a world?" I have zero experience with Craftsman or Behr but I'm guessing that like many other mass produced **** offerings they're probably refunding or replacing a lot of failed product. It's built into their margins. We're a tiny business by comparison,
our products have to work 100% of the time. And, they do.... I've NEVER had an issue with Hot Tire Pickup with our Wolverine products in the 10 years since I took over the business and I don't think my brother did for the five years before then. I can assure you there have been many prep corners cut by our customers that would certainly warrant it to happen but the quality of our products affords a wide margin for error.
Pot Life: Yeah, you have to be "on it" but, quite frankly We've been doing this for 15years and I can count on three fingers the amount of times were a customer got into trouble by failing to apply 3gallons of our product within the gel timeframe and those were due to them ignoring our instruction. Wolverine offers their products in larger kit sizes but we won't sell them here because DIYers could/would get into trouble trying to apply them. IF you plan correctly i.e. have all the required tools prepped and at the ready, are aware of slab/ambient temperature ranges, are using a timer, you will not have a problem, but, if that still makes you nervous break it down into two batches. I've walked an 80year old man and his high school helper through coating a 7000sf barn with our CFLC system in the middle of a Colorado summer. Trust me, I can walk you through 250sf in NY with my eyes closed and one hand tied behind my back IF you are able to trust/follow my instruction.
Here are a couple of other cliches to wrap it up:
"IMO there's only one thing worse than an uncoated floor and that's a poorly coated floor"
"**** in, **** out"
"You can have a quality floor done properly or a cheap *** floor done multiple times."
rjacobs
and another from
rjacobs "I think you should just put snap together tiles down and call it a day because any coating you put down you likely wont be happy with..." or, as I like to say "some people should stick to Legos"....
HAPPY FATHER'S DAY!