You talking about "American Made" lifts, or a company called "American"?
There was a company called "All American Lifts" which was the employees of another company that folded. They made lifts for a while, and they also went out of business. Apparently the lifts were pretty decent, but they couldn't afford to get them certified by the ALI (American Lift Institute) and this probably contributed to poor sales, along with a heavily competitive lift market.
Charles