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Lista pricing...

Lawson4450

Well-known member
Joined
Apr 2, 2010
Messages
419
Location
somerset NJ
got to be honest with you I had never heard of lista before coming to this site and I have worked in a GM assembly plant and now currently work as a firefighter.
 
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y20dth

Well-known member
Joined
Feb 20, 2010
Messages
698
Location
Antwerp, Belgium
Our local lista importer has a promo all year round, that is very reasonably priced.

http://www.vanas.be/documentatie/promoties/Lista_schuifladenkast_B13_NL_FR.pdf

These have the 75kg instead of 120kg drawers, but are still very sturdy. I've recently ordered 6 of them for work, and must say they are all you would expect from Lista.

I've seen old used Lista cabinets being offered for this price.

In short, my suggestion is: offer this kind of deals for home-owners and mechanics.
Repositioning your product takes time, be patient.
Try to get a venture going with a "respectable" tool mfg(doesn't have to be SO) , and start offering tool kits. Cabinets including tool sets, tool foam inlays, etc....
Get examples of these sets and the appplication going in folders, website, fairs, etc...

Lista does offer some smart extras like the table top, drawer dividers, casters,..

Get examples on garage/workshop organizing going. That is something SO, MAC etc.. does not offer. Something like "ultimate garage". Show what people can do/achieve with your product.
 

thk2c

Well-known member
Joined
Dec 15, 2008
Messages
201
x2 on the online prices.

If I have to request a quote to get a price, its not going to happen. Too much trouble, especially if I am comparing several different models.
 
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tool whore

Banned
Joined
Aug 25, 2010
Messages
160
Location
Salisbury, NC
Linda@Lista,

I was shocked to see you here, but very glad. I wish other manufacturers (not just their resellers) would follow your lead. Below is a copy of several posts from this thread that I found interesting. They are not attacks on the original posters. They are common statements that I can agree with or disagree with and make my points easier to understand for you and the others reading. Posters, please no hate mail. Don't need it. Please and thanks. Also, I had to edit all of the posts.
We are all glad to have Lista here.

We're trying to figure out what would make you go out and buy a Lista cabinet?
How are you comparing our pricing to our competitors? The way we've seen it is that compared to franchise pricing we're a lot more affordable but of course if you compare us to Craftsman we're in a completely different price bracket.

People arent buying 'new franchise' offerings for their home garage. Maybe a few, but it's not common. Craftsman is too overpriced as well. You'll see my 5 to 1 argument in a minute. People who do buy Craftsman for their garage and get nice versions are either getting used, overspending or buying outlet versions (clearance, scratch & dent, NOS). Lista isnt in this realm!

You want to sell. I want to buy. I cant tell you how to market or I wont. Skip the magazine ad in Forbes. Drop your prices. I hope I didnt offend. Really, your prices are high. You do make a good product. I dont walk on eggshells and you shouldnt either. Your products are great, but high as all get out!! Take that to the bank. Anyone who knows, will tell you that. Someone that got freebies or a great deal on used, wont know. Buy new and you'll know. Keep reading and I'll keep breaking it down.

Look at the Harbor Freight threads here: 600 pages of them, always near the top, always in discussion every day. Look at how Harbor Freight has exploded as a company. Is this what Lista wants???
....
Lets not kid ourselves, Lista has a niche market, the average Joe aint it. The economy will not get better any time soon and the average Joe is not going to go out and fill his garage with Listas.

Niche market is the industry and government spots where you see Listas. They have the money because it's not their own. Companies can afford (at times) to outfit a place with cabinets on credit. They have prices to jack to cover costs and bankruptcy to protect them if that dont work. $1200 hammers, anyone?

Homeowners arent making the Listas pay. Write this down. There is no ROI to recoup. It's all for pleasure, ease of use and bragging rights. <-- That's a period.

I'd love to have Lista in my garage. Unfortunately the full setup would probably cost as much as my HOUSE did. So, I keep on the lookout for used stuff and maybe someday I'll have something like that in there.

Don't take this to mean "we want $50 per drawer new Listas". If you make them cheap, we'll be able to buy new, but no longer will want to...
...
For me personally, financing options mean nothing. I pay cash these days.

I almost totally agree. Who would pay for garage cabinets what a house costs? Not anyone except a lotto winner. Get a list. There are state lotteries, mega lotteries (powerball and mega millions or what not). These people could do it. Nobody wants to be mean, but sometimes there is pain. I feel pain knowing I could never buy Listas new at the 'pricepoint' you sell them at. <-- Another period. Hope I made a point.

Caveat: I do prefer $50 drawer costs. You could do it and keep quality. Try to think Henry Ford & Wal-Mart. It's a fact, not supposition. Also, dont offer credit. Take cash and open up your dock doors after you get the price down. Spend money on shipping channels.

Yeah, if you can push your quality and durability in the face of higher prices, you'd likely be able to grow your market while maintaining your price point. Snap-On is a bit pricier than other brands, but they push their long-term quality and have kept their momentum going as a result. People will generally spend a little extra for a higher quality product if it's something they'll use enough to break an inferior one.

You gotta lower your prices if you want to sell more. If the current prices arent selling to your satisfaction, keeping stagnate will not help anyone.

It's all about distrubution channels these days in the corporate world isn't it?....and who's carrying your product.
...
Googling Lista that I can see reveals NO retail brick and mortar stores carry them. Pretty damn exclusive product. Either that's what you want or you probably should clear out your marketing team and start again. :lol:

Pretty big deal. I dont need a Lista store because I'll make the drive- when you get the price worked out. Lots of people wont or cant drive to the NE, but UPS and FedEx will. Shipping should NOT be a problem.

That would be me. I am VERY happy with the Lista products I got. But keep in mind...I had NEVER heard of Lista before I joined this forum.

Pretty good point. Having 'seen' Listas for years and not knowing what they were I see this as huge in your effort to go mainstream. When youre in the parts dept you cant ask the clown behind the counter who makes the cabinet because he don't know. After all, he's just a clown.

I am a home hobbyist not a proffesional so Lista is beyond out of my price range. My Craftsman boxes have been going strong for 15 years and I know pros that have bought craftsman and their boxes are still going strong, so while their co-workers are making payments on their boxes the rest of us are spending our money on important things like tools, pizza, and beer
:D

Linda, I'll bet that Madmikee would love some Listas, but he just told us that he is a hobbyist. Listas in his favorite color would not make him any money. What would be the incentive to give up all that cash to store tools? I don't see one and apparently (talking out my *** here) MadMike doesn't either, or he like me, would have sold the kids and filled the garage with Listas!

You should check our BMWpower's garage build, http://www.garagejournal.com/forum/showthread.php?t=4372 . He actually picked the cabinets for his garage up himself at our factory. As for specing out exactly what you might need, one of our sales reps would be happy to help you do that. I'm not sure where in upstate you are...PM me and I'll put you in touch with someone.
Have a good 4th!
Linda

OUR BMWpower's garage build? That would imply Lista put up some costs. Dont know if that is the implication here but that would explain his place. It's real nice.

Sales reps, since you mentioned it, are a turnoff. HF has 'people' and they dont make nothin' if we buy. SO and Mac (or franchises as you put it) make a lot. A few are real nice 'people' but a lot of them are worthless pricks. A lot of them, not all. We gotta ask our questions of someone, but do they need to make a commission off our hard work? Get paid? Yes. They deserve a salary. Should they be able to buy Listas off of selling Listas. If they sell a helluva lot! <-- Pretend that's a period, with some enthusiasm.

Grainger.

Lista makes a phenomenal product btw, keep up the great quality work :beer:

I want to save characters for a later comment. Just avoid Grainger! They are not consumer oriented.

The reason I bought Lista cabinets for my garage was so I could have a really high quality box without a huge markup...

That said, I probably wouldn't know who or what Lista was unless I saw it in a Griot's Garage catalog. That was my first exposure, and a little searching brought me to this forum, where I found the distributor I ended up working with. Was it a little more legwork? Yes, but most things in life that are worth it require a little extra effort.

GG, yay!! I disagree with the huge markup statement though. Go down to HF and STAND in one of their 56" boxes. Go to Sears and look at a PRO box. They are the same. Compare prices. Go back to HF and buy 5:1. Come back and tell us that you are priced 'comparable'. I will then point you to tons of threads showing the HF box in garages. Then, I will show you the multiple links about SEARS liquidating and merging into Kmart and possibly shutting down in the next 18 months. You are who? Lispa? Oh, Lista, I am sorry for the mispronounciation. Sears is Sears and they are closing because they are competing with themselves in market overlap and nobody is buying their overpriced **** that they say is priced appropriate. HF is 85% trash from China and most of us visit our local HF- regularly. I pass Sears on the way to mine.

x2 on the online prices.

If I have to request a quote to get a price, its not going to happen. Too much trouble, especially if I am comparing several different models.

Totally agree. I look for pricing to compare apples to apples. If you hide the pricing and then later tell me it's out there and I have to look harder I think you don't NEED my money. I already feel this way as you speak of offering credit. If you can tote the note for years out, you can lower prices. Something about a 'bird in hand is better than two in the bush'. Cash is still king. If you got enough (and you may have) you can buy the bush, put a set of birds in it and watch them multiply.

I think the FB thing is wack! A survey for a lanyard. I need that explained to me. Their both boring. I wear XL and prefer my sleeves short, no lanyards. I'd just hang myself because I cant afford Listas.
 
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L

Linda@Lista

Well-known member
Joined
May 4, 2011
Messages
386
Location
Holliston, MA
Linda@Lista,

I was shocked to see you here, but very glad. I wish other manufacturers (not just their resellers) would follow your lead. Below is a copy of several posts from this thread that I found interesting. They are not attacks on the original posters. They are common statements that I can agree with or disagree with and make my points easier to understand for you and the others reading. Posters, please no hate mail. Don't need it. Please and thanks. Also, I had to edit all of the posts.
We are all glad to have Lista here.


OUR BMWpower's garage build? That would imply Lista put up some costs. Dont know if that is the implication here but that would explain his place. It's real nice.

I think the FB thing is wack! A survey for a lanyard. I need that explained to me. Their both boring. I wear XL and prefer my sleeves short, no lanyards. I'd just hang myself because I cant afford Listas.

Hello there, well let me digest all of this but thank you for the welcome.

There are a few comments I will make off the bat. The "our" in the BMW quote, that was a complete misspelling of mine, it was meant to be "check OUT."

As for the pricing, our distributors set the prices. I really think that this is in your favor as you can work with the guy and he will help you with exactly what you need.

FB, as someone who has been in marketing for some time now, I don't necesarily agree with your point. It's a great tool to share information and interact with folks who we couldn't interact with before. Forums are also an exceptional tool, but they are all in the same family...social media.

I'll share your comments with my manager but I do want to thank you for taking the time out and sharing your thoughts. Every 2 cents counts!
Linda
 
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