Have one Reelcraft and got a great deal on a Gleason, both are well over $100, later is a $500 reel that I got for under half price. Best deals I found are from the industry surplus sellers on ebay. A lot of times they have new overstock items or for even better deals they have new slightly damaged items. Search for "Cord Reel" in the Business and Industrial section and look for seller that have Best offer options, many times they will accept half or close to half of their asking price.