You used a tape measure for 2 years, it broke, and you have time to: go to the store and ask for a warranty; look it up online; write a complaint on a message board?
It's an 11 dollar item. Throw it in the trash and move on. Because an $11 item breaks after 2 years and the store doesn't bend over backwards to replace it for free, you want to trash the whole store?
I don't understand this thought process. It is warranted. It broke. It should be replaced. The cost or time used or anything else is irrelevant. Either it has a warranty or it does not. And a person who tries to use the warranty is bad somehow? Now, if you're saying that $11 isn't worth your time, I can get that. The five minutes it should take to warranty the item may be worth $11 to someone else. That's $132 per hour. It would be worth it to me.

Thank You.