Well they certainly can't / won't sell Snap-On quality, at Snap-On prices at Lowes... It will collect dust forever...
When has Lowes sold ANYTHING that was "High Quality"??? It's all about brand marketing...
I want the Craftsman line to be good quality, but sadly the bean counters and marketing just want to squeeze the cash cow for the name...
I guess my point was, I have a few Mac and Proto and I don't see them as a noticeable difference between build/finish quality, to some of the older USA Cman tools, so the notion that SBD current plants could not supply at least some Cman, just seems ridiculous.
If their new offerings are not going to be good quality,at a good price, IMO they are wasting their time/money and most everyone here's time and emotions.

But, as has been surmised since day one, at least by some, they are bound by the realities of actually running a business, where sales, costs and profits, absolutely come into play.