Most of my local Lowes stores are in rural areas with a lot of agriculture, so the 3/4" drive stuff definitely has a place for the farmers and tradespeople maintaining heavy equipment.
What we have seen with Kobalt is a shift from high quality USA made tools by Williams, to lower priced USA made tools by Danaher, and eventually the same Taiwanese and Chinese stuff you get from Home Depot, Do It Best, and Advance Auto Parts. Today I look at Kobalt and see almost no incentive over comparable offerings from Harbor Freight under the Quinn or Pittsburgh Pro line. Perhaps that is the target audience of Lowes; the homeowner/weekend warrior vs trade professional.
Craftsman was a household name that stood for something, but that reputation has eroded in the last 15 years as their mainline was sent to China, and the loss of their USA made Professional and Industrial tools line. I am not sure the current generation of shoppers cares, I don't really see regular Lowes shoppers thinking twice about COO like we do here.
Should Craftsman move production back to the US? That would be nice, but it would likely result in a massive price increase, requiring Lowes to keep the Kobalt line on life support. Personally, I could care less since I have moved on to other quality tool brands to fill out my collection. Saving Craftsman is merely a quixotic pursuit of nostalgia. Let the name remain, drop Kobalt, and buy from SK or Wright if you want something new with a USA stamp on it.