In my opinion, Kobalt isn’t going anywhere. They’ve released some new power tools lately and I noticed the mechanics tools and other hand tools are a little more plentiful than in previous years, along with some new packaging designs. My Lowe’s even had a beautiful, brand new blue Kobalt tool chest on the floor last week. It certainly caught my attention amongst the sea of red.
As for current Craftsman, some people say it’s better than the Chinese stuff Sears was peddling at the end. Others would disagree. I think it’s a hodgepodge. Their current sockets are Taiwan made and appear to be very good quality. The gunmetal stuff is also good quality and fetches high marks. People don’t seem to care much for the non-serviceable ratchets however. The classic Craftsman raised panel wrenches are currently made in India and seem far worse than the previous assortment that came from China. The classic clear handle screwdrivers just received high remarks on a YouTube channel testing out screwdriver tips. I have a set of them, currently made in Taiwan and they do seem to perform better than my Sears/Craftsman USA made versions. The current offering of Craftsman pliers are a joke. You know, the red and black handle ones with the goofy grips. Rebranded, cheap Stanley **** that looks to be made of pot metal. I bought a pair and threw them in the trash after a weeks use.
I have a couple of the new Craftsman 2000 Series tool chests and while they’re not SnapOn quality, I see no difference between them and the ones Sears had been selling for the past twenty years. They do the job they were intended to do, hold a decent amount of weight and serve my purposes.
Stanley had the opportunity to do so many great things after they bought the Craftsman brand, but I feel like they only continued the downward spiral.
Definitely selling the new V-Series tools online only and at select Ace Hardware stores seems like an incredibly stupid idea. I have no doubt they could sell some V-Series at retail. Why they decided not to do that, I don’t know. People would buy it in my opinion.
Time will tell what type of quality the new USA mechanics tools coming out of the Craftsman, Ft. Worth Texas plant will do for the brand. But that’s just a sliver of their portfolio that needs a boost.
They need some better pliers, on-par with Channellock even if they’re not made in the USA. I can get better pliers buying Doyle at Harbor Frieght or Masterforce at Menards.
How about some exciting screwdriver sets rather than the same old, boring clear handles and those goofy red/black ones that look like paint can stirrers?
They also need to do something with their packaging. Everything is the bright, childish color of red. It blends together and nothing stands out. It’s sort of obnoxious.
Lastly, Craftsman is a brand that doesn’t seem to listen to their customer base very well. It was like pulling teeth to get them to admit that Covid delayed the new USA lineup. The amount of frustration people displayed on their social media accounts was astounding. When they finally admitted it, in their own words, people shut up. It’s amazing how that works.
As I stated above, the brand has potential but the people driving the car are asleep at the wheel.