it's a tough lesson to learn, a good example is the 3 Korean automakers.
Hunydai, Kia and Deawoo.
they all started small and their car were crappy. Deawoo died out fairly quickly, but Hunydai and Kia started to notice that they had a very small customer group, in order for them to grow, they need to take care of them first, so came the 100k mile warranty which shocked the world. at the same time, they improoved the build quality, copied more styling notes from other successful cars.
now, GM, Ford, Chrysler, Toyota, Nissan are cutting back on production, the 2 Korean companies are building new plants here in America.
I personally never owned any Korean cars, drove one the very first time, a rental Kia for 6 days last summer in Raleigh, N.C. even with 55k miles on the clock, that car wasn't half bad at all.
why can they make money building cars, others can't.