I guess my math works like this. Snap on vs. Blue Point is normally 5-6 times the price for a SO tool vs. a similar BP tool. The MAC overseas stuff is about 1/3 the price of similar US made stuff. At any rate, they aren't necessarily overpriced by a ton, but to me they are basically nice rebranded China tools. Another way to look at it is say SO's 117 piece tap/die set vs. the Irwin/Hansen set. Same exact set, but nearly twice the price.
Let's face it, all the truck brands are ridiculously expensive, but it hurts less when they are made here rather than overseas lol! FWIW, I probably will buy this set anyways regardless of all of my ranting hehe!