Milwaukee's magnetic tapes are over-engineered garbage. The small magnet in the tip is centered, limiting contact points. There's a second magnet on the blade for pipe measuring, but it's useless on non-ferrous metals. The tape lock isn't firm, allowing the slightest back pressure to move it. All of the ones I've tried in stores have the same tape lock problems as well.
Also, the first inch of the Milwaukee tape is almost unreadable, as it's covered by a massive plastic tab and the base is so thin, the tape tends to fall over when measuring things like lumber and pipe where you need the tape to stand alone so you can mark the material.
I prefer the Kobalt magnetic. It has two magnets that hold much better than the Milwaukee, a firm tape lock, the same vertical measure on the blade back, doesn't make the annoying plastic whistle produced by the Milwaukee tape with a wide rubber base that keeps it upright and a single, centered blade top tab on the hook unlike Milwaukee's two toward the side, to you can actually engage the hook from the top and use the vertical scale on any size/type pipe, as the Milwaukee hooks won't catch anything less than 1" and again, the second magnet is useless for pvc, aluminum, copper, etc.
If I hadn't received the Milwaukee tape as a free gift with an M12 purchase, I would have returned it.
The Kobalt also has the Lowe's lifetime guarantee/no hassle replacement.
