Just don't use 35 psi as a guess. Use the pressure suggested for the tire size. Running the tire at over pressure or under pressure will cause the tread to wear unevenly.

I run 5 psi under the max inflation pressure on the sidewall. The 5 psi delta is to cover the pressure increase as the tires get hot in use.
On my race cars, we use 8 psi as the delta from max race pressure when the cars go out cold, but we are punishing those tires and build up a lot of heat.
I do not follow the auto manufacturers inflation pressures due to a number of different reasons but a few would be;
1) Tire manufactures know their products better that the auto mfgr
2) The auto mfgr is going to give you the best pressure for a smooth ride, but that is rarely the best pressure for the tire for performance, mileage, etc.
3) Look up Ford Explorer and Michelin Tires - you won't need to know what 4, 5 and 6 might be...
The guy I buy my tires from has always told me to put 35 in the tires on my car and pickup. Have been doing that for nearly 20 years now and tires wear evenly and never had an issue. YMMV.
Bad advice and some misunderstanding.
The inflation numbers on the sidewall of a tire are MAX inflation pressure IF the tire is carrying its MAX load, which it rarely is.
The tire manufacturers can only " know best " the max load and pressure for that load.
If you want to get very specific ( I do for races requiring street tires) you could weight your car at each wheel and use the load and pressure ratings on the tires to come up with an exact pressure for that specific weight.
However, just use the sticker on the door jamb.
Once again the sidewall pressure is the MAX pressure for the MAX weight load of that tire!
