kctyphoon
Banned
Sure, except when it comes to proprietary technologies it can make a difference. And when it comes to leading edge brushless technology and batteries it's good to know that Milwaukee's motors & red lithium cells may find their way into lower lines.
that will NEVER happen. their entire product line revolves around those 2 things. if you could get the same motors, and same batteries in a cheaper line - then why spend the money on the premium one?
people seem to forget that just because different brands share the same parent company - they are still separate companies. all they did was acquire the competition so they make money in both markets. why dumb down a premium brand name like Milwaukee to go after the people that just want to spend less and get Ryobi instead. Better you keep the premium brand intact and just acquire the company thats already doing well in that area. its like expecting a v12 Lamborghini engine to find a home into a Taurus because Ford owns both companies.
Ridgid has definitely moved up a few notches as far as i can see, but they have alot of making up to do in ALOT of people's eyes. That - and the fact that brand just isnt marketed well AT ALL.. Most people don't even know that Ridgid makes heated jackets, and you could never know that walking around the store. same with their jigsaw and impact wrench - why they aren't sold in ANY home depots is beyond me. also - between the tool lines offered by Milwaukee and Makita - its hard to get someone to pick Ridgid when there are just so may tools they dont offer.. if you dont need anything special, they the other obvious choice is Dewalt, so you have 3 iconic brands to compete against.. combine all that and you have to start making some pretty decent tools that can be sold at a lower price to help invite people over.. seems like this is what they have started to do.
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