I was thinking about this further, and it’s just an attempt to re-create themselves. “Obviously,” you say.
But what I mean is everyone’s figured out to associate Pittsburgh, Chicago Electric and Central Pneumatic w crappy import ****. I wonder if they’ll also rename Western Safety? Anyway, produce more **** but give it a different name and figure it’ll take ~10 years before enough people have figured it out that you have to rinse and repeat.
HF seems like they're in business to make money, Inot just continue to sell the cheapest quality tools possible, to placate their haters.
China is now making higher quality tools, so harbor freight is selling them at a higher price, and giving them a "brand-name" helps justify the higher price. No reason not to.
Maybe they learn from Sears of the value of a brand-name even if it is in some cases. meaningless.

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