I was talking about the Sears catalog and all the logistics required to support their home delivery, not just retail stores. 100 years ago you could order an entire house from Sears and assemble it yourself.
Sears management thought the Internet was a passing fad and by the time they invested in e-commerce they had already missed the boat. They tried to catch up but Amazon had already cornered the market.
Sears could have offered what Amazon Prime offers now because they already had all the warehouses and stores in place. Hell there used to be a Sears warehouse 25 minutes away from me and I would go there to pick up appliances.
Not just the logistics but the name recognition and trust factor too. When Amazon was first starting a lot of people were hesitant to order off the internet. "Who is this Amazon?" "Isn't Amazon on a whole 'nother continent?" VS "I've shopped at Sears my whole life" "Even my grandpa grew up shopping at Sears."
Given similar inventory and advertising I'm sure most people would have easily chosen Sears over Amazon at the time.
