I quite agree with that observation and assessment. Just expanding and improving on the established Pittsburg Pro Line they offer and possibly thinning out some the lesser quality inventory options could probably do a lot of good overall for the store brand reputation. Seems to me Tekton is doing a similar move targeting the professional user by offering price reflected upgraded tools. New 3/4" drive socket set is a current ongoing thread
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IMO I do have a hard time seeing the business model establishing an entire new line to compete with the major truck brands and find all the current new tool "NAMES" (though defining an upgraded selection) so gimmicky. I honestly don't know who they are trying to impress with that.
At least not the Garage Journal peeps right?
Also a bit difficult for me to think they could really alienate any large segment of their customer base by weeding out the junk and improving general product quality even with a modest cost increase. Though a lot of people buy on the cheap for a feel good at the moment purchase, bad products don't often make for repeat business.
And one thing I have learned from all my many different market sales is sometimes having too many options isn't always good for the customer and they can find decision making overwhelming. Foe some reason Home Depot comes to mind with that thought [emoji38] ... verses building a reputation by providing certain things that just work and the customer feels gets their value from, like maybe an smaller ACE or True Value hardware store