I think SO puts them a huge case to make the set look bigger to justify spending nearly 800 dollars. Thats rediculus. Funny thing is I own all those sockets in SO and I didn't pay near that for them new. I replaced just my SO hex heads with new SO's a few yars ago and I think both sets cost me about 240????(not exactly sure) While I consider them the finest quality available I will say this. I have a set of craftsman that Ive kept in a home box since 1979 in standard and metric. In that time Ive replaced 1 socket and have used them extensively since I bought them. I used them for 10 years professionally the rest at home and I was no casual mechanic at home. For years I ran my business at my home while I kept a regular job so they saw some heavy duty use. Their is a certain Prestige to owning Snap-On tools and tool boxes but they better regroup in a hurry because I have to imagine that Ebay is a Snap-On dealers nightmare. The market is getting flooded with Snap-On tools from Techs who can't hack it, retiring techs and those that got themself in so deep with Snap-On that they are starting to bail. Now that they are outsorcing part of there stuff and keepng the prices at a staggering amount that people are looking at alternative tools. The prestige of making the morgage payment may overide the need for a 10K plus toolbox, 150 dollar ratchets and so on. As nice as the set is even when I was making big money I would have had to walk away from this and Ive been shelling out money to the tool trucks since about 1972-73. As much as I love Snap-On tools I have to say that 730 dollars is an absolute rip off.