I was looking at that too- I don't believe the Amazon price is a true reflection of what the actual street price will be once more of these are out there. I would it expect it will be in line with the mini Cobras, which make no mistake are plenty expensive themselves. But not THAT expensive. It is pretty brilliant of Knipex to come out with these- legitimate pocket pliers that aren't cheap novelty grade stuff. I carried a Leatherman for years, mostly a Skeletool. My big requirements to have are a knife, a screwdriver, and a pliers. I don't really care about anything else. Once these came out, I finally had an alternative to a multi tool that wasn't really any more difficult to carry in my pocket all day, every day.