The engine makes less power when running on natural gas than it does on propane.
It's not dishonest, because every generator spec sheet I've seen clearly lists a different number when run on natural gas.
I had just one more thought on natural gas standby generators. You should check the BTU requirements and make sure your piping and everything back to and including the gas meter can handle the additional flow.
For example, the 14KW Generac sheet I'm looking at here (13 KW natural gas) requires 220,000 BTU/Hour at full load. My homes gas supply line from the meter is 1" (sufficient) but the gas meter itself is only rated at 250,000 BTUs per hour.
So, I can run the generator...but not my other gas appliances at the same time. So, when I finally get down my priority list to installing a standby generator (it's still a ways down the list)...my first move will be to call my gas company and have them put in a larger meter.
Phil