NJ motorheads: vital history lesson...
Hi ersatzs2,I grew up in Mercer,went to Hamilton West.
Why does Mercer Motors sound so familiar?
Oh dude, you're breaking my heart! OK, History lesson for all those GJ listers in New Jersey: The Mercer Automobile company was founded in Trenton NJ in 1909. The founding investors and managers were the Roeblings (the industrialists who founded Roebling NJ and build most of America's early suspension bridges including the Brooklyn Bridge) and the Kuser Family. The company only lasted until 1923, never really recovering from the death of Washington Roebling, the creative core of the company, who died on the Titanic.
However during it's short life, it earned a permanent place in US auto history. It has a legitimate claim to being one of the first true 'Sportscars' anywhere. In 1909 it broke with then-current wisdom that speed=size, and won many racing victories including one of the first Grand Prix races with a car that was very lightweight and small displacement, the Type 35R.
In it's day, the Mercer Raceabout was the Lamborghini/McLaren/Ferrari of the auto world. It cost ~$5K at a time when a nice house was $2K, and a model T was ~$300. In 1916, when the 'L' Head raceabout was launched, it was guaranteed by the factory to be able to hit 80mph. It's rivalry with competitor Stutz Bearcat was a precursor of the Ford/Chevy wars of sixties. In it's day, it was the car of movie stars and celebrities: Buster Keaton had two of them (see his movie 'Seven Chances') So did Rudolph Valentino and several silent movie starlets. About 100 survive today in the most sophisticated collections. Bill Harrah had almost 20 of them. Jay Leno has a great video of his on his website.
some photos from Pebble Beach this summer, where Mercer was the featured Marque.