In my experience impact bits really do need to be made for the purpose!
Knowing what I do about PB bits, I suspect that they are designed to take the maximum torque of the biggest fastener that each size fits, plus a margin. Within that spec, they will not deform, and will last as long as feasible!
Using my PB bits in this manner, with a variety of hand drivers, they seem to be almost everlasting, and I have yet to replace one! Seeing tradesman buying 'another' box of 50 crappy El-cheapo (insert any made in China brand here) bits just cracks me up!
Some of the bits are designed to be used with power tools, and I do. Again, no problems using these with my Desoutter air screwdriver.
If I was using an Impact Driver I'd get a separate set of bits designed for the purpose!