Once I read the King **** story; I understood the name, I don't think it has quite the same connotation in the UK; that is does here in the USA!
Quote: "At that time the King **** name and logo was adopted. It was that of the Company Owner's show winning bulldog, and was seen as being symbolic of British tenacity and strength of character:-The KING **** Brand was born"
Proto Big Dawgs are, in my opinion, one of the best ratchet designs ever conceived. I've got a 3/8 model, and that thing will take abuse. If you search in the forums, I believe there is a teardown, including pictures of the guts of the ratchet, as well as some more information.