PROTO Tool News!

[michael murder]

I guess this goes in the tool thread.

I've been going through my Uncle's effects (see some cool toolboards) and found some old PROTO magazines for tool dealers from 1954! I've uploaded them, so check 'em out.

1954 Jan PROTO Mag PDF

1954 Mar Proto Mag PDF


Also I found these awesome BJ Red Top Tong Dies Mini-Pinup Calenders from the same year. Enjoy!

I'll be damned if those aren't sexier than any printed advertisement out there today.

 

[Amitygravel]

Way cool !
Those calendars are just plain classy.
Not only is the display carousel just bitchin , those pedal cars hanging on the wall in the back ground are pretty neat too.
Imagine finding one of those tool displays stuffed away in an old hardware stores strage area !

 

[Fedwrench]

I didn't realize people got so dressed up in 1954 to look at or to sell tools.
That is a neat tool display though.
Yep, calendars were cool before the politically correct police came along.

 

[Joe B.]

That is cool. Thanks for posting.

On page 4 of the first one there is this statement: "Under terms of our guarantee, socket wrenches are not covered if they are worn out by long use, altered from the original design or misused...."

I always thought that lots of regular use would be covered. Interesting.

 

[OilyRascal]

to have that display

 

[jabberwoki]

That display look just like the P&C one!
Don`t you love 50`s pin up girls mmmmmmmmmmmmmmm
I`m going to see if i can cat some tool box stickers made up from the proto design with the girl.

 

[Plombob]

Thanks for posting those Michael! Good on your uncle for holding those newsletters. There aren't many left.

 

[hibrid]

That display look just like the P&C one!
Don`t you love 50`s pin up girls mmmmmmmmmmmmmmm
I`m going to see if i can cat some tool box stickers made up from the proto design with the girl.

Please post up if you do! would be interested in some aswell. Ive been trying to find an old proto badge/nameplate forever

 

[jvitez]

Curious that the awesome babes are advertising something named BJ....... I love the fur coat. Leopold von Sacher-Masoch anyone?

 

[USMCdodge]

aaawwwweeesssooommmeeee!!!!!!!