I believe what most tool reviewers say. The problem is that what they don't say. If any of these guys reviews a tool and it blows that review never sees the light of day. That is my biggest complaint with these guys. They only show the good and not the bad and all tool companies make bad tools but you never see a review of any of them.
It's dishonesty by omission.
I disagree.
At ToolGuyd, I have X-number of hours to get things done, but 10X hours of work to do.
Should I spend money or request a tool I know I won't like using, or one that I have good reason to believe will not perform to my needs or expectations?
No, I'd rather try something new, work on a project, or test something I think readers would be interested in.
The magazines I've worked with and for have similar constraints, but instead of limited time they have limited space. They don't want to devote space to products that readers won't want to or shouldn't buy. They want to use that space for things that positive things.
Some magazines won't write about anything unless they can get it for free.
ToolGuyd has a personal use purchase policy. If I want or need something, I buy it. But for testing new power tools, it's cost-prohibitive to buy everything.
A lot of new reviewers are dazzled by review samples, which brands will happily send out if they can get enough exposure.
There's a LOT of BS out there, with new and even seasoned reviewers doing or saying anything to ensure the flow of free tools and even money keeps coming.
I've heard of reviewers selling samples on Craigslist, promising good reviews for samples, promising favorable comparisons for samples, and talking out of both sides of their mouth.
I've seen people saying they hate a tool brand and its tools in private, while praising them in reviews and coverage.
Some magazines "review" tools their authors and writers have no clue about, others simply copy/paste what the manufacturer says in press release.
My policy is to donate or giveaway tools once they've exhausted their editorial potential, but questions keep coming in, leading me to hold onto samples longer than I've expected. How does this drill compare to that one? Model A vs. model B? Does model C's drill chuck have any wobble?
For some tools I try to get very long-term testing in, but that's rarely possible anymore except for specialty or niche tools.
Habitat gets a lot of my tool samples, readers get others, and I also pass many along to contractors.
You guys, as fellow reviewers and also readers and viewers, offered great feedback in this thread. But how often do you give that feedback to the reviewers you criticize?
I try to be as transparent as possible, describing my views and discussing which tools are bought and which are provided as samples.
My obligations are to readers. Well, readers and my own integrity.
Ask questions. If you feel a review has language too praiseful and flowery, say so. Maybe in an email, but you could do so in a public comment so that the author or reviewer can respond.
I know a lot of reviewers, and some have sold out to the highest payers. They're untrustworthy, dishonest, deceptive, and unethical.
But most are honest or try to be honest.
This what one potential advertiser asked me after we started talking about banner ad potential:
I wanted to reach out to see if there was some native component (editorial/content) we could receive for [brand] within the proposed budget
I won't tell you the brand, but I can tell you that more and more agencies and advertisers are after so called "native" components. I don't allow sponsored posts, but have seen what I am sure are sponsored reviews and videos, where the reviewer didn't disclose them as such.
I have seen junky tools praised as being innovative, comparisons that were fixed from the start. Strip out the partiality, take the information you need, and add it to other reviews and testimonials as you do your research.
If I weren't already resolved to be transparent and honest, seeing all that would prompt me to want to balance things out.
Oh, and I haven't read the Protoolreviews review that prompted this thread, but I know some of the guys there, for a few years now, and believe them to be genuine.
Some people write in a certain way. If you don't like it, speak up. A lot of users are very much enamored with Klein. I don't think it's hard to imagine a reviewer having just as fond feelings for the brand.
Tool reviews are tricky. I occasionally watch Tools In Action, mostly just to see what new products look like. Those two are corporate shills without an ounce of integrity.
Toolaholic on Instagram is okay, he occasionally gives a solid critical review of a tool but his unwavering praise of Dewalt and Festool leaves me leery of many of his reviews. I also don't know if he actually purchases his tools which is a concern since company's may send him a tool with beefier and better components than what we would find. My final concern isn't universal but I don't share his same OCD in regards to dust, clutter, and power cords so I simply can't relate to much of what he believes makes a tool great.
I know the Tools in Action guys well. I don't have time to watch their videos often anymore, but I have never heard Dan say anything in a video that he hasn't also said to me in private. We have very different tastes in tools, and very different needs, leading to differences in opinion and some very interesting arguments. But I believe he says it as he believes it. Eric too.
I don't know Toolaholic very well, but I met him recently. He is very knowledgeable and seems genuine. I think so far he's been buying tools, recent Dewalt tools possibly excluded.
But again, ask questions. If you don't know whether someone buys a tool or received it for free, ask them.
Reviewers are approachable.
My inbox is a mess these days, but I pay special attention to questions about why I like x-brand over another, whether I'm biased about y-brand, or whether I have ever purchased tools from z-brand.