Ok, I talked to Josh over at Atlas. He's seen this problem 3-4 times over his career, always with older Atlas 2 post 12k and 15K lb lifts*. He says it's nothing I did since it takes years for the problem to develop.
There are two possible solutions, the Hard Way and The Easier (somewhat) Way.
The Hard Way is to dismantle the right side column and either replace (!!!$$$$$$$) the carriage or just bend the ladder rack (that's the real term for what I've been calling the "latch rack") back into straighthood. The ladder rack is welded to the carriage and there is no adjustment or even any access to it below the top of the column.
The (slightly) Easier Way is to get a huge clamp (which I don't have) and an acetylene torch (which I also do not have) and both bend and heat the ladder rack back to straighthood.
However, I think there is a third way: Pass a bolt through the column, grab the ladder rack and torque the bolt until the ladder rack flies right. Unfortunately, there are no bolt holes in the column and I'm not all that thrilled about drilling one into it either.
Fortunately, there is already a pretty nice-sized hole in the column and Atlas knows all about it: The latch hook hole.
He's sending me .pdf instructions for fixing this the (slightly) easier way. He says he's never heard this not working.
The other good news is that above about 30" or so, the ladder rack gets close enough to the latch that it starts catching correctly; so in an emergency (which this isn't), I could use the lift above 30" or so.
* This lift was installed some time from 2006 to 2011; in other words, the previous, previous owner of my property. I'm going to get the serial number off the lift and see if Josh can figure out when it was manufactured.