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Question for the gang :-)

Garage Flooring

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We are in the final stages of negotiating a lease on a new location in the same business park. A lot more square feet, a showroom and some other things that we need.

I know this might sound like 'DUH' but we are having them tear-out the carpeting that is in place and we are going to go back over the floor -- showroom, office and warehouse-- with products we sell. Like we have done in the past we are going to use the opportunity to create some new videos. Especially for tile products, but also coatings.

When I watch competitor videos I see some questions I would answer differently and some questions that have not been answered. If you could create your own install video, what would you like to see included?
 
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blacksporty

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I would like to see common mistakes, what they will end up looking like and how to avoid and/or fixes for those mistakes.
 

mopar440_6

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I'd like to see more videos focus on preparation, how to do optional things like color additives and anti-skid (not just flake like you see in every video), and more empirical information (ie- instead of saying "a short time," say "12-18 hours").

Many of the "installation" videos I've watched feel more like a sales pitch than a "how-to." I think it would help if the videos were broken up to cover specific parts of each installation (determining how much to order, how to prepare the floor, how to make sure the floor is ready, installation of a coating, adding flake, etc) but each video went further into the subject matter and was treated more like a tutorial.
 

James-W

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I would like to see common mistakes, what they will end up looking like and how to avoid and/or fixes for those mistakes.
I think to have a video of how to "fix" a screw up would be nice, but I really don't think anyone would want to intentionally screw up one of their floors just to show people what NOT to do. Still, I do like your idea to have a video of how to fix a screw up.
 

bry@n

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I'd like them to show how a typical user would do the install and not a professional. lot's of times professionals have tools that cost big $$ to make their life easier and job faster. While I agree with the thinking, a typical home owner will not accrue that cost and the job will be done differently.
 

piker28

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I'd like them to show how a typical user would do the install and not a professional. lot's of times professionals have tools that cost big $$ to make their life easier and job faster. While I agree with the thinking, a typical home owner will not accrue that cost and the job will be done differently.
Could not agree more. I just finished my install and all the videos I watch on cutting the tiles use fancy tools. Not every user has a table saw or tile cutter.
 
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Garage Flooring

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I would like to see common mistakes, what they will end up looking like and how to avoid and/or fixes for those mistakes.

What product type?
Any examples?

I'd like to see more videos focus on preparation, how to do optional things like color additives and anti-skid (not just flake like you see in every video), and more empirical information (ie- instead of saying "a short time," say "12-18 hours").

Good point! Are you referring to total install time or something else "a short time," say "12-18 hours"

Many of the "installation" videos I've watched feel more like a sales pitch than a "how-to." I think it would help if the videos were broken up to cover specific parts of each installation (determining how much to order, how to prepare the floor, how to make sure the floor is ready, installation of a coating, adding flake, etc) but each video went further into the subject matter and was treated more like a tutorial.

LOVE THIS! We did this a little bit with the G-Floor video. We filmed the whole thing then cut out sections on different parts... How to do the seams, etc. But that takes it a step further.

Would be great to have side by side with time and prep times included.
Side by side of what?

I think to have a video of how to "fix" a screw up would be nice, but I really don't think anyone would want to intentionally screw up one of their floors just to show people what NOT to do. Still, I do like your idea to have a video of how to fix a screw up.

Lucky for me I don't have to try to hard :beer:

I'd like them to show how a typical user would do the install and not a professional. lot's of times professionals have tools that cost big $$ to make their life easier and job faster. While I agree with the thinking, a typical home owner will not accrue that cost and the job will be done differently.

OK so I have a question on this. For example cutting garage floor tile. We were going to show several ways.. Circular saw, table saw, jig saw and a tile cutter that we are going to lend out.

-----------------------------
In general
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When we shoot an installation video or a basic video we do try and keep it REAL. We had my wife do a lot of the install here because she had never worked with the product before.


BUT we definitely did edit out the mistakes so that is something I won't do next time. Definitely some valid points there. And breaking it out into even smaller sections while still having the whole video, good stuff
 
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Garage Flooring

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The wonderful person helping me in the garage floor mat install video is my awesome wife and likely the only gal you will see (other than maybe staff) in one of our videos.
 
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LXCam

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Although not likely in a office slab but how to recognize adverse substrate contamination and how to deal with it. Such as oil soaked concrete. We all know blasting is the best method for mechanically prepping concrete but it's not cheap to have done. Back when I worked in the coating industry we'd use caustic flake to clean out oils and grease then an acid etch, then a mechanical prep. Granted those tactics are pretty much antiquated and not the healthiest method but was still effective.
 

Lassen Forge

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Keep it simple, and make sure all the steps are covered! If you need a special application tool for the adhesive, mention it, what it is, and why you need it. If you have a certain prep procedure that is best using XYZ prep for 16 minutes, not 25 minutes, and then neutralized not with XYZ neutralizer but Vinegar, then make sure its on the video. After your first shoot, when you think you got it all down in the right order, find a desk jockey from the accounting company across town, and your metrosexual stockbroker who has NEVER done anything like this before, and have him (or her) watch the video and do the installation. Every time you have to step in to help, or answer questions (or they stop and ask you a question), you've found a spot that needs covering, explaining, or a step you missed. Don't have your mechanically inclined (or inept) bud do your test, because stuff you and he would do because it's just what you do... Joe (or Jane) Consumer won't know.
 
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Garage Flooring

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keep it simple, and make sure all the steps are covered! If you need a special application tool for the adhesive, mention it, what it is, and why you need it. If you have a certain prep procedure that is best using xyz prep for 16 minutes, not 25 minutes, and then neutralized not with xyz neutralizer but vinegar, then make sure its on the video. After your first shoot, when you think you got it all down in the right order, find a desk jockey from the accounting company across town, and your metrosexual stockbroker who has never done anything like this before, and have him (or her) watch the video and do the installation. Every time you have to step in to help, or answer questions (or they stop and ask you a question), you've found a spot that needs covering, explaining, or a step you missed. Don't have your mechanically inclined (or inept) bud do your test, because stuff you and he would do because it's just what you do... Joe (or jane) consumer won't know.

very good advice!
 
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Garage Flooring

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Although not likely in a office slab but how to recognize adverse substrate contamination and how to deal with it. Such as oil soaked concrete. We all know blasting is the best method for mechanically prepping concrete but it's not cheap to have done. Back when I worked in the coating industry we'd use caustic flake to clean out oils and grease then an acid etch, then a mechanical prep. Granted those tactics are pretty much antiquated and not the healthiest method but was still effective.

Great points and the warehouse will provide some of that opportunity, perhaps just not immediately
 

katilicous

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Everyone likes bikini models. Even if they say they dont and think its a cheap marketing trick, cant help but watch like a train wreck.

Sent from my LG-H631 using Tapatalk
 

Toomanytools?

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All good points, mostly the bikini models in a mud fight then as you clean the floor from the mud fight, then apply the epoxy. Ok getting off track, I think lassen forge hit some good points. What I find most confusing is all the different products, now that I have researched things it's making more sense. Maybe a quick video explaining Polyurea, Epoxy, Rust Bullet, Sealers and Densifiers, why choose what and benefits of the product. I know that is hard to put all that into a short video. Brings up the other point I don't think anyone wants to watch 45 minutes of Epoxy drying. Simple to the point, show the steps, explain the why and what. Good luck to you.
 

mygarageone

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I have a great idea ! You can you a install video at my place help me install your products !

You can't beat that offer now can you ? Besides then you'll get to see another part of this beautiful country .
 
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Garage Flooring

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All good points, mostly the bikini models in a mud fight then as you clean the floor from the mud fight, then apply the epoxy. Ok getting off track, I think lassen forge hit some good points. What I find most confusing is all the different products, now that I have researched things it's making more sense. Maybe a quick video explaining Polyurea, Epoxy, Rust Bullet, Sealers and Densifiers, why choose what and benefits of the product. I know that is hard to put all that into a short video. Brings up the other point I don't think anyone wants to watch 45 minutes of Epoxy drying. Simple to the point, show the steps, explain the why and what. Good luck to you.


THIS ^^^ Love this. Need to figure out how to get it done. Maybe not even show the products per se but just go through them....
 
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Garage Flooring

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I have a great idea ! You can you a install video at my place help me install your products !

You can't beat that offer now can you ? Besides then you'll get to see another part of this beautiful country .

Any good mountain bike trails out your way :D

In all seriousness they don't let me out much but we are always open to the idea of customer produced videos where we go back and edit
 
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Garage Flooring

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Get someone that has never installed any before and let them do the instal. Film them that's as real world as it gets.

We actually have several of those. One turned out to be funny because it is in our Rust Bullet installation. A friend of mine over in Denver and he did not exactly use my directions.... There are a couple spots I use that install as what not to do :)
 

mygarageone

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Any good mountain bike trails out your way :D

In all seriousness they don't let me out much but we are always open to the idea of customer produced videos where we go back and edit


Actualy yes , up in the Keweenaw Peninsula and the Porcupine mountains
Though I'm not a biker , I have friends who have been out west and say we have some of the best.
 
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