Spaggs,
It depends on the type of equipment you are planning on running. If a blast cabinet, large air guns (3/4 and 1"), DA sanders and die grinders are in your future, plumb the main lines with 3/4 (or 1” for a large blaster) and the drops with 1/2. If you are just running a 3/8 or 1/2 air gun and maybe an air ratchet on occasion and using it to fill tires, 1/2 will be cheaper to run.
Just remember that it IS expensive to set airlines up (mine cost more than my used compressor) and you only want to do it once. Think hard about what you need and work your budget accordingly. Note!!! 1” pipe will not cost much more UNTIL you get to the fittings. Have your Nitro pills handy if you decide to go this route. I used ¾ for my main line and don’t ever see the need to increase it but I only plan on adding a small blast cabinet down the road.
Everyone has their own opinion about connectors but I started using Milton Hi-Flo fittings (Northern Tool carries them) as I still have quite a few of their std fitting that will work with that connector on my lower cfm tools (air ratchets, 3/8 guns, blow guns, etc.).
Hose reels are another choice depending on what you want to spend. HF and Northern Tools on the lower end, Lowe's reels (and similar in the middle) and on the upper end McMaster-Carr carries some nice ones (and several other retailers).