2ndGearRubber
Well-known member
It's part of their business model. Free flat repair and rotations. They push through the volume and use it to get you in the door/ build customer loyalty. I spent a lot of time in discount tires servicing their equipment along with Big O tire shops. I won't bring my vehicle to a Big O anymore unless I know someone who works there who can vouch for how the individual branch is run after seeing how most are run. Discount Tire is a grade A operation for the most part, everywhere has their issues though I very rarely saw something cringe worthy as a fly on the wall.
The history of discount tire is a good read. The owner had some great ideas and created a great business.
As a volume tire dealer, that's fine. If I'm stepping away from a clutch job, or making brake lines, or putting down a scan tool - that's a different story. That's why many shops charge "a lot" for things others give away as loss leaders. They're not interested in working for pennies in hope they'll get something down the line. They charge what it takes to stay in business, and they pay professionals to do so.
The tire chain stores have a model built on cheap and volume. You're not going to get that elsewhere. Just because McDonalds will produce a $1.50 cheese burger doesn't mean the fancy joint down town with it's own micro brews and winery is selling one for $1.50. Take whatever mount/balance costs, plus maybe 0.1 hours of labor (6min), and call that a flat repair price. That's what the business should be charging.
Their business model is all good for them. I'm billing around $650,000 a year for my employer, at a very high GP%, fixing all makes all models and making my own tickets. And I don't do tires to jack the number up. Me, the technician. Just because Discount Tire wants to do free flat repairs doesn't mean it makes sense for me to crawl out from under the hood of an Audi billing 5 hours and parts markup to fix a tire for 0 hours and 0 parts markup.
That's where the "it costs what?" threads can derail because there's an assumption that all shops, electricians, plumbers, businesses are using the same model and have the same costs. The BMW dealer down the road charges $250 to FILL your 134a ac system. Not check the function, not look for leaks, no diagnosis. Diagnosis of your dead compressor or evaporator leak is another $200 IIRC, after they fill it. Different business model than the chain store struggle or an independent. Which explains the price spread.





