He is over 100,000 youtube subscribers at this point- if he's not getting tools for free (which I think he is, why else would you never post bad reviews of anything) he's making enough money that he can buy them himself for testing.
That means nothing. You can BUY YouTube subscribers, views, likes, comments, and all that, for pennies.
I've seen it done by several bloggers, magazines, and YouTubers.
One pop-up retailer that tried to get me to look at their marked-up generic import tool copy was talking about their "strong social presence," and their video of the tool indeed had >1M views, but looking at the comments and views, it was obvious that some were paid for, others came from paid ad views.
Anyways, I don't post negative reviews much of the time either. I have the time to do x-many tasks, but have 10x-many tasks to do. Bad tools are less worthy of my time, so they go into a "if I can get to it" pile. But it's rare for me to get to that pile. There are some exceptions, such as if a tool is of higher than average reader interest.
One magazine I worked for in the past doesn't want negative reviews either, saying that readers are more interested in tools we LOVE, rather than the "eh just okay" ones.
Uch, am I really defending this guy?
Also, "free tools" don't stop coming just because I post an unfavorable review.
But, there are some brands I work with that do favor sycophants. They'll be quick to deny it, but evidence proves otherwise. Maybe that can compel some to focus more on "I LOVE IT" reviews than "uch, this *****" ones.
Dan will need to defend himself, but I'll say this.
If you know right away that you don't like the taste of coffee or tea, are you really going to do a day-long Starbucks Fall Flavor review?