Icon stuff hit stores basically right before the pandemic kicked off, so time will tell what their longer term plans are but who knows if covid has impacted any of the planning. Frankly, I don't see them going around shop to shop to service techs, that's only going to raise the price on product. I'll fully admit that I'm not a tech, I've never worked as a mechanic in a pro sense and have only done basic maintenance on vehicles (like swapping alternators, water pumps, oil changes, lift kits, etc.). That said, I really don't understand the whole fascination with "the snap on guy comes to my shop once a week". If I broke/lost a socket I'd be thinking about replacing it ASAP, maybe not same day but at least next day. I couldn't imagine the truck coming, finding out they don't have the part I'm looking for, only to wait till next week. It's such an antiquated system it's unreal. Again, I'm not their market so maybe they know something I don't know. I'm guessing that it's the whole "mark of a pro" and sense of place more than practicality. (to be clear, I'm not talking about quality of tool, I'm talking about the tool truck model.)
I've not owned any NAPA tools I can recall, maybe a torque wrench? Even that sounds wrong. NAPAs have been dying around me for quite some time, so I don't know that I'd be heavily invested in them from a brand perspective. Autozone/O'Rileys/etc. seem to be everywhere and while I've purchased a few of their tools I don't know that they justify the cost, mostly purchased them because I needed the size wrench/socket at the time and it was going to be 20-30 mins to the HD/HF store.
I may have to go poke around NAPA, at least online, and see what they offer. Honestly, I've been pretty impressed with the single Tekton ratchet I've got at the moment. Feels like a quality tool, purchasing was easy, I got some bonus bucks sitting in my account now, and most importantly their website is very clearly laid out. Most major autoparts stores could use a UX designer on their webfronts, same goes for home depot, lowes, etc. although I suppose it's easy to judge on the outside considering the product I work on probably gets the same feedback.