So the fact that Stelantis sells Jeep branded vehicles is fraudulant to consumers since the brand was originally owned by Willys Overland, correct?
Same with BMW now selling cars under the Mini brand and Tata selling cars under the Jaguar brand, or TTI selling tools under the Milwaukee brand, or Apex selling Crescent branded tools, or Chevron selling Skil tools
I don’t follow your logic.
Change is unrelenting. You can’t stop it. It makes life easier if you accept it as inevitable.
Change may be unrelenting.
In the case of Apex, it’s just a continuation of the same corporation after being churned threw corporate mergers and sales.
Apex was a bit and tool manufacturer, that was owned by the same conglomerate that owned Crescent, and a bunch if other brands.
There was even foreign tool production under the original conglomerate that went back at least two or three decades.
The advertising for the tool brands even linked linked the brands together.
Now Apex is just using the Crescent brand name from the conglomerate on more items.
As for Chevton, I presume they may have been making a bunch of the saws for years for Skil and Bosch since the Skil Saw production moved to Asia.
That is usually how this type of sale is done.
Subcontractor makes tools for major brand for a certain amount of time, possibly using engineering and designs from the major brand.
Major brand then sells brand yo subcontractor, probably including some future designs and intellectual property.
In the case of SK and other Great Star brands, Great Star was literally buying a company they had no previous relationship with, although they do seem to have gotten intellectual property with the sales, so they are not just slapping an old name one completely different products, at least totally.
In the case of Rockwell, and Wen, and certain other brands, the current iteration gas nothing what so ever to do with the former product, except the current product being in the same product category.
Craftsman is sort of the same, but Stanley has been producing tools for more than a century, and produced Craftsman tools in the past, so a bit different.